Ursula is a cecaelia that co-owns B.U.R. Industries.
In charge of the essential dealmaking of B.U.R. Industries, Ursula seems very affable at first. She promises to make the best deals for her clients with no strings attached and no long-term issues...but much like the fishing trawlers out at sea, there's always a catch. When you look past her friendly and helpful exterior, you'll find a very classy but very nasty piece of work. Ursula will twist and manipulate to ensure a plan or scheme by the company goes through, and will hold a vengeance with anyone who crosses her. Despite her scheming attitude, she is very confident in herself and can easily take charge of operations whenever Bowser or Dr. Robotnik bungle a job with their own goals.