"King" Bowser Koopa is a sneaky and cunning, but bumbling and buffoonish bully. He provides the muscle of B.U.R. Industries, ensuring cargo and heavy freight gets shifted into their proper places. He may take pleasure in being the meanest lizard on the dock, but his plans aren't exactly the best thought through. His history of scheming (from fast-food deals and pop-star kidnappings) is very prevalent at shareholder meetings for the company, and may have soured a relationship or two with funding parties of the company.